Web site usability is an essential element in a web site; nonetheless, one can find an abundance of web pages with poor usability. This discrepancy is the result of limitations that are currently preventing web developers in the commercial sector from producing usable web sites. This work proposes a framework whose objective is to alleviate this problem by automating certain aspects of the usability evaluation process. Mainstreaming comes as a result of automation, therefore enabling non-expert in the field of usability to conduct the evaluation. This results in a reduction of the costs...