Given the importance of price premium on prices signals into the return of quality. This study examines the pricing mechanism for coffee in Mexico. The first stage analyses the current market channels focusing on potential imperfect competition among processors. This examination is focus on the failure of pricing mechanisms to send the appropriate price signals with regard to coffee quality. Building on the models of imperfect competition and market failure due to producer size, effect of these distortions on the relative price of Mexican coffee are estimated. The general objective of these...