In this book the Author critical analyse the indispensable success factors that can influence a successful implementation of an integrated offline and online shopping system in any organisation in African market settings and give recommendations on how to manage those success factors for a successful implementation. The book treats fundament issues surrounding moving from offline walk -in shops to online shopping system for the first time. The author research thoroughly on African market settings, Nigerian market which includes the biggest market in West Africa was used as a case study. Most...