"The Audience Experience" identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences and audience research have transformed the expectations of performance, and "The Audience Experience" explores key trends in the contemporary presentation of performing arts for audiences, among them convergence marketing and cocreation, children and young people as audiences, and the screening of live performance. The book also presents case studies of audience engagement and methodology, reviewing...
"The Audience Experience" identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communic...