Apparel prices have steadily declined in Canada since the turn of the millennium and shoppers have grown accustomed to the influx of inexpensive imports. Local designers, currently struggling to compete, can cater to new demands by rapidly changing product assortments and striving for low prices to regain their dwindling customer base by observing a fast fashion supply chain model. Fast fashion manufacturing is an agile and trend-responsive production paradigm which delivers new designs from sketchbooks to retail outlets in just one month. This exploratory, qualitative analysis was...
Apparel prices have steadily declined in Canada since the turn of the millennium and shoppers have grown accustomed to the influx of inexpensive impor...
This book brings together contributors from a wide range of disciplines to explore the importance of cotton as a major resource for US fashion businesses. It is rooted in a lengthy investigative research project that deployed undergraduate and graduate students and faculty researchers to US fashion businesses that rely on cotton to make their garments--with the goal of better understanding how such a key resource is sourced, priced, transported, manipulated, and, ultimately, sold on to the consumer as a stylish garment. The contributors focus in particular on the role of brands in the...
This book brings together contributors from a wide range of disciplines to explore the importance of cotton as a major resource for US fashion busines...