Apparel prices have steadily declined in Canada since the turn of the millennium and shoppers have grown accustomed to the influx of inexpensive imports. Local designers, currently struggling to compete, can cater to new demands by rapidly changing product assortments and striving for low prices to regain their dwindling customer base by observing a fast fashion supply chain model. Fast fashion manufacturing is an agile and trend-responsive production paradigm which delivers new designs from sketchbooks to retail outlets in just one month. This exploratory, qualitative analysis was...