This book is a one-of-a-kind look into the multi-billion dollar industry of subliminal messaging and subversive sales techniques used in advertisements and person-to-person sales. Written by certified master hypnotist, former sales manager, and current sales trainer Christopher Harris, this book is a how-to-guide and expose all in one. Learn the psychology behind embedded commands, priming, brand recognition, and so much more. The first half of the book also contains a complete and detailed written description of how formal and covert hypnosis really works and how everybody in the world can...