It is significant to develop a relationship between marketing-mix and type & categories of Business Schools. In India Self-financed institutions are not funded by the government and they have to depend upon the fee and non-fee income. Secondly, the numbers of self- financed institutions are more in number which makes them to think in terms of business. Therefore, the marketing practices, type & categories of B-Schools need to be studied to develop the marketing strategy. In India business magazines like India Today, Business World, Outlook, Indian Management, Dalal Street, and Business...