Routines are a vehicle of organizational behavior and contribute to learning, coordination and efficiency. Our understanding of their dynamics draws mainly on research on large functional firms. However, project-based organizations (PBOs) are typical in a growing number of sectors. We still know very little about routines in these contexts. Based on original empirical evidence, collected in a Public Relation and Communication agency, this is the first book that delves deeply into the dynamics of routines in PBOs, through an inductive case study approach. Due to the process nature of...