The interdependence of the global community resulting from globalization has put the public relations of transnational corporations on the spot to cater for the different expectations of their host and home publics. Corporate social responsibility (CSR) provides an opportunity for these corporations to establish and maintain beneficial relationships with their host and home publics. This book focuses on the coordination mechanisms used in CSR in sub-Saharan Africa by transnational corporations (TNCs). The book examines how the global CSR objective is maintained by the parent company in the...
The interdependence of the global community resulting from globalization has put the public relations of transnational corporations on the spot to cat...