Tracing customer requirements and their impacts through the product development life cycle is not a well-explored area. Quality Function Deployment (QFD) is a methodology that incorporates the voice of the customer into a product. Software quality function deployment (SQFD) is the application of QFD to software production. The work presents a new integrated framework for improvement of object-oriented software design process. This framework integrates both the functionalities and quality factors through all phases of design. The major contribution is the efficient integration of necessary...