This study examines the ideological inflection of the farm killings discourse in the Eastern Province Herald articles published in August 1998. Farm killings is a media frame which was applied to a spate of killings of people on the countrys farms since 1994. Heightened and sustained media attention on the farm killings has lifted the phenomenon from the other run-of-the-mill murder crimes, and located it firmly as a matter of public concern and a subject of a broad political and economic debate. In this study I investigate the media coverage of the farm killings within the context of...