The retailers operate in a terminal markets by providing a valuable service to the consumers. For producers,retailers are like an extended arm for delivering the products and services. This study gain insights on customers perception about Reliance Trends as to what they like and what they do not like about the retail brand. There is a lot of competition in the retail sector; therefore the research will establish the level of customer awareness about Reliance Trends store.The study reveals that,various retail stores mushroom the market and so the success of the retailers depends on...