Impulse buying is a strange phenomena. It is something that makes one happy while surely ruining budgets. This book explores the consumer impulse buying behavior in an online context. With the flourishing future of E-businesses, marketers and entrepreneurs should look ways to tap this nature of consumers. The book examines the factors that influence unplanned purchases in an online environment. The factors highlighted in the book are from Pakistani consumers perspective, where online shopping is fast becoming the convenient way to buying products.

This book systematically expounds on the scientific principles and technologies of Rail Transit Intelligent Technology based on the high development of artificial intelligence theory and technology. The contents include technical principles, theoretical algorithms and practical engineering technologies of intelligent monitoring of rail transit system, intelligent sensing and identification of train power system, intelligent technology in rail transit system operation, intelligent maintenance of carriage environment, etc.It can be used as a textbook or teaching reference book for related...