What makes an individual laugh? Why? What makes them hungry? Fearful? Sexually aroused? What inspires awe? Why? Every person is a complex soup, cooked up by a combination of obvious and mysterious ingredients. The goal of iExMe was to identify the stock, the fixings and the spices in that soup -- with the goal of unveiling to the client: WHY he/she IS who he/she IS. Technology was iExMe's engine. The fuel was a 3,000-question psychological profile, combined with IQ test, DNA and ancestry evaluations, an autobiography, and a myriad of other sampled databases generated by the medical,...