Social media has created a myth of the a professional photographer's life as "Rockstar" glamorous. Web personalities who claim that the ticket to success is to "branding"-heavy on style, light on skill-who seem to spend more time in front of the camera than behind it. This myth is hurting a profession that already faces daunting challenges. It's harder than ever to forge success as a professional event photographer. That's why it's critical to learn the real skills and secrets that will help you succeed. Not the motivational, "Buy a BMW and believe in yourself" stuff, but practical principles...