Not sure what is web analytics or where to begin? What Is Web Analytics and How to Get Started offers a simple, easy to follow process that will overcome common challenges and address the overwhelming feeling that soo many encounter when first entering the world of web analytics. The book explains, step by step how to get started, gather and organize needed data and effectively measure and analyze results. It will guide you through the entire process and explain how each individual action interconnects to form the basis of an ongoing site optimization strategy. What you will discover: A...