When people collaborate in professional contexts, and more specifically, when they communicate about and through products in business contexts, they have to make a series of basic choices, one of them concerning the language used in the communication. Another, more long-term-oriented decision is the choice of a name for one s business or product. The two questions are closely related, since in both cases it is an issue of self-presentation for the communicating company or business person.
Wenn Menschen in beruflichen Kontexten kooperieren, und insbesondere, wenn sie in...