The main purpose of the books is to assess the way the company is providing quality seed material to their customers as well as to know the market share, effective method of farmers' adoption and constraints of dealers. With this study company will obtain necessary information like existing problems in sales and what are the requirements to improve the market status of Bt cotton varieties. Thus, this book is an essential reference book for all the personal who are working in the agricultural input marketing, students of the agribusiness management, company who are interesting to know their...

Agriculture is the backbone of India's economic activity and our experience during the last 50 years has demonstrated the strong correlation between agricultural growth and economic prosperity. Looking to the need a new and effective technology which can improve continuously the productivity, profitability, sustainability of our major farming systems, i.e. green house technology, the present study was to find out the selected characteristics of the respondents, assess the knowledge of farmers towards greenhouse technology, to measure the extent of adoption of greenhouse technology, estimate...