Tourism is one of the largest and fastest growing businesses of the world in terms of revenue and employment generation. Compared to the global tourism growth in the last two decades, the tourism industry of Bangladesh could not make notable progress despite huge potentials. Among many reasons that contribute to tourism marketing success, tourist satisfaction is the one that plays a very vital role. Unfortunately, till-to-date there has been no in-depth study on tourist satisfaction in Bangladesh. As such, the book Tourist Satisfaction: The Bangladesh Perspective is expected to shed lights on...