Nowadays, there is an urgent need for sophisticated mobile marketing techniques based on detailed knowledge of customer's context; Tourists, who request information while on the move, intentionally seek quick and precise answer either from Google Maps, Bing or Yahoo Maps portals, etc. However, the quality of these map providers heavily relies on the relevance of their geographic datasets. So, to reduce inconsistency and rigidness in the results, a two-fold scenario had been adopted. First, these datasets should be collected from many geographic databases such as yellow pages, gazetteers....