Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 80%, University of Lincoln, course: Strategic Management, language: English, abstract: The following report will show the failure of the Moroccan theme hotel Sahara which was located in Las Vegas. With the help of a SWOT analysis several internal and external reasons will be explained and evaluated in this report. It will also consider how the hotel could have maintained competitive advantage by choosing an appropriate strategy which could have improved the hotels situation....

Studienarbeit aus dem Jahr 2011 im Fachbereich Touristik / Tourismus, Note: 1,47, Merkur Akademie International; Zentrale, Sprache: Deutsch, Abstract: Diese Studienarbeit beschaftigt sich mit dem Shoppingtourismus und soll aufzeigen, dass diese Tourismusart kein Teil des Stadtetourismus, sondern ein eigenstandiges Marktsegment ist, dessen Entwicklungschancen vor allem auf dem europaischen Markt noch erkannt werden mussen. Das Phanomen Shopping und dessen Bedeutung werden im ersten Punkt erlautert. Das veranderte Kaufverhalten der Konsumenten kommt vor allem durch dessen stark ausgepragte...

Essay from the year 2011 in the subject Tourism, grade: 70% (First), University of Lincoln, language: English, abstract: 'The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form and] lifestyle advertising as its popular psychology' (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing...