Today's children are tomorrow's future. This book explores parents' buying behavior regarding toys with an attempt to see how their decision to buy certain toys helps in their kids' development, their ability to learn, build their knowledge/skill and increase their intellect in Pakistan's toy market. The objective is to study the stages of children's development through the consumption pattern of toys, the buying behavior of parents, the choices available in the market, the status recognition of reputable brands and the commitment of kids towards particular brands in Pakistan. The book...