Master's Thesis from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Vienna University of Economics and Business (WU Executive Academy), language: English, abstract: The objectives of this Master's thesis were to develop a better understanding of the Austrian market situation in order to provide lighting solutions in building construction projects. The theoretical part of this thesis focused on marketing management in general and in special on business-to-business marketing. A large number of theories that have been developed...