Rural tourism in India suffers from two major problems; inconsistent service quality and lack of service orientation. The purpose of this book is to explore the importance of quality of service in rural tourism to study the gap in expected versus experienced services, to explore the service orientation of rural tourism entrepreneurs as well as to open the door for further studies in this area. Baramati Agri Tourism, Palshiwadi, Maharashtra was used as the study site for this book. The approach taken here emphasizes the importance of the service management skills. This was undertaken by...