Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Marketing Planning and Implementation, language: English, abstract: This marketing plan was formulated by the SL3 marketing consultation team for Anakku Baby Connection Sdn Bhd as part of MKW3121 Marketing Planning and Implementation (Monash University). The marketing plan provides an avenue for Anakku to revitalise the growth of Next to Nature (N2N) in an...

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Monash University Malaysia, Sunway Campus, language: English, abstract: This book presents a new innovative version of menstrual pads - Panty Pad, and illustrates how it can be marketed in Japan. The rationale behind this innovative invention is to provide superior customer value in terms of convenience, comfort, fashion, and economical pricing. Panty Pad is a product in which a menstrual pad is sewn intact onto a soft cotton long-lasting...

Scholarly Research Paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Strategic Management, language: English, abstract: Air Asia is a low-cost carrier based in Kuala, Lumpur Malaysia which flies to over 66 successfully penetrated destinations in 18 countries worldwide. Nevertheless, this innovative organisation continuously seeks new potential markets for its investment. However, not all countries are an attractive prospect for a new...