The introduction of product patent regime in 2005 has forced the firms in the Indian Pharmaceutical Industry (IPI) to rethink their sources of competitive advantage. The absence of an appropriate funding mechanism through the Indian government and the acquisition of Indian pharmaceutical firms by MNCs have added to the woes. This research mainly examines how firms in the IPI would generate competitive advantage and superior performance in such a scenario. Using multi-method study (survey and case study research), this study investigates; 1.The role and extent of key capabilities namely...

This study is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre. A constructive survey of the public about their opinion and perceptions about blood donations & Prathama has also been carried out. Although the blood bank is supposed to work on societal lines it has to professionally manage its activities and operations to maintain quality service and its reputation as one of India's leading modern blood bank. This work shall be highly useful to policy makers and managers associated with the blood banking sector...