Status symbols are an integral part of today's world. This book explores the social effects of status symbols on consumer behavior within the context of Pakistan. The book further explores the link between status symbols and social acceptance, and whether influencing pressures cause changes in buying behavior. It seeks to understand why people make purchasing decisions based on social conformity and how customers feel about counterfeit products. It explores the changing consumer trends and perceptions prevalent towards status symbols. The book begins by introducing the concept of status...