This book is about the importance of word of mouth which cannot be undermined in marketing literature. The recent incorporation of word of mouth in electronic media has gained popularity and thus has become a dominant form of promotion for many organizations. Due to the adoption of social media by the Generation Y of Pakistan, many organizations can utilize this opportunity and thus can target this unconventional segment. The relatively new concept of viral marketing is the most self sustained form of marketing with the least costs incurred, which makes it most suitable for a Pakistani...
This book is about the importance of word of mouth which cannot be undermined in marketing literature. The recent incorporation of word of mouth in el...