Research Paper (postgraduate) from the year 2009 in the subject Business economics - Business Management, Corporate Governance, Dr. M.G.R. University, course: MBA, language: English, abstract: Corporate Social Responsibility (CSR) is becoming most popular and a must for many companies. This CSR means not only doing some community service or social service or maintaining business ethics etc. Apart from the social good brought about by it, CSR also makes business sense. IT companies in India are increasingly sending out this message and a growing number of companies and institutions in India...

Research Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, Dr. M.G.R. University, course: Ph. D, language: English, abstract: The current trend has been changing and it is becoming quite difficult to become and sustain as leader in the market. Mostly it is there in the hands of consumers to choose and make market leaders in that particular industry. The consumers are becoming very choosy and take a hell lot of things into consideration before buying a product from the market. The retailing sector is...