Plants have been a major resource for health care since more than 2,000 years. One fourth of modern medicines owe their origins of raw material to plants. Many foods consumed in Asia have been traditionally used to cure specific human ailments.However, in the few countries these links to traditional uses remain largely unexplored. Chronic diseases are a major health problem accounting for a high proportion of deaths, disability and illness. These include coronary heart disease, stroke, cancer, dementia, diabetes, asthma and osteoarthritis.Yet many of these diseases are preventable or their...

Consumer behavior is the outcome of consumer intentions to behave in a particular way. The consumer intention in turn are framed by many aspects including consumer attitude towards that object, consumer social/subjective norms and perceived behavior control. This study examines consumer attitude towards food products along with subjective norms and perceived behavior control and intentions to buy food products. The book starts with theoretical background of attitude, subjective norms, perceived behavioral control and behavioral intentions. Second chapter presents the studies conducted...