The present study pertains to analysis and projection of growth and performance of General Insurance Sector in India. The major focus of the study is to evaluate the role of the Government in regulating the insurance industry and on the growth and performance and marketing strategies. The analysis revealed that the general Insurance penetration in India is very low as compared to international standards in general and in rural sector in particular. Liberalization of this sector has contributed a lot of opportunities for the growth of the rural market. The study found that the employees of the...