The only measure of innovation is the value it creates. The challenge is to generate value today and be able to sustain it when you can't predict change. The starting point is to take a fresh look at "value." It isn't fixed but a moving target that is a function of an expanding choice space for customers and providers. "Innovate or Die" is the mantra of our times. But can your firm be sure that it will not innovate and die? Why do companies like Amazon, Li & Fung, Google, Bharti Airtel, Apple and Tesco thrive in a changing environment while others like Dell, Nokia, Sony and Gap, once as much...
The only measure of innovation is the value it creates. The challenge is to generate value today and be able to sustain it when you can't predict chan...
