Tourism destinations face various challenges in the implementation of m-technologies and although mobile applications are used by some destinations, many are in their early stages of development. Few destinations have yet managed to develop credible mobile services. In particular, small and medium-sized enterprises (SMEs), which are the backbone of the tourism industry, have struggled to embrace new technologies, e.g. e-commerce applications, which has prevented them from benefiting from new technologies. It is unclear which business model will emerge to make mobile services viable. This...