There are thousands of books in the marketplace on the topic of Selling. Some are excellent and worth the read, but most teach outdated methods that do not work in today's business climate. The sales profession has been under tremendous pressure in the last few years to produce more results, but in today's economic environment we need to equip our sales teams with better knowledge and strategies in order for companies to succeed. The purpose of this book is to help sales professionals and sales managers understand that successful selling is not complicated and that there are easy solutions to...