This researched book on delivery customer experience management in the UK and Nigeria aviation. The author refined the initial instrument of Woodcock et al(2008) in the UK public sector and used it to compare the delivery of customer experience management in the UK and Nigeria aviation sectors. The study reported in this book shows that customer experience management is performed in both aviation, but it is better performed in the UK than in Nigeria. It shows some mediating factors influencing a seemingly low performance effectiveness in delivery customer experience management in the Nigeria...
This researched book on delivery customer experience management in the UK and Nigeria aviation. The author refined the initial instrument of Woodcock ...