Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalists' motives Press outlets and their audiences Proactive and reactive PR How to handle difficult interviews The risks of going public on an issue This hands-on book also highlights how to maximize good publicity and ensure good...