Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2006). However, Marketing is seen as an act of exchange, IT is the subject of exchange in marketing activity. Recently in our society, increase ICT use with respect to the importance of intangible assets such as services , the marketing intelligences domain of special fields including hotel marketing, culture marketing, event marketing, agricultural marketing, Industrial marketing and others are becoming wider. Together with...
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with...