Offering free products (freeware, freemium) became a common marketing strategy and one of the more intriguing phenomena of the digital economy. This book examines freeware's growth dynamics. It addresses two research questions: (1) Are freeware growth patterns across countries consistent with the diffusion literature? (2) What model can describe the two stages of this strategy (free and paid) and help in understanding and predicting sales? Therefore, it comprised of two parts. Part 1, Global Diffusion of Freeware, suggests that unlike that of classic products, between-country variation will...