To start or run a business without a business plan is like taking a ship to sea without plotting a course: either one can end in disaster. The APT Principle: The Business Plan That You Carry in Your Head plots your course for a safe and successful voyage. It is a diagnostic toolbox that enables you to conceive, write, and most important, to stick to a business plan. Too many business owners put off writing a plan because they think the process is too complicated. Even those who have written a plan often file it, never to be seen again. This is the phenomenon of business plan avoidance and it...