A prominent influence of online buying and selling on economy has been observed round the globe. This book aims at studying pattern of e-commerce adoption on consumer level in developed and developing countries by conducting a comparative analysis of Sweden and Pakistan. The factors of trust on online sellers, national culture, infrastructure involved in the overall e-commerce activities and education level of consumers are found to have significant impact on the adoption of e-commerce.The proclivity to trust on the online seller and risk taking are influenced, to a greater extent, by...
A prominent influence of online buying and selling on economy has been observed round the globe. This book aims at studying pattern of e-commerce adop...