The Art Of Cold Calling is about not only how to achieve success with cold calling in business terms but also about how to achieve fulfillment in cold calling as a daily activity in life. The goal of the writer is to show his readers the importance of creating fulfillment because that is the way to become sucsessfull. And just as a cold caller needs to do a large amount of calls to succeed in setting satisfying numbers of appointments, it is necessary to be fulfilled and find joy and satisfaction in the continueing process of cold calling. Just like practicing the art of painting it is...