You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach.

In this book, learn key skills, including...

• How to prevent others from hijacking your identity on aggregator web sites.
• How an Anchor and Outpost strategy can significantly...