There are increasing rates in passive citizenship and deterioration on patriotism among citizens (especially in rural areas). Despite major efforts that have been taken in educating societies in Tanzania active citizenship is declining. Media organizations whether electronic or print have the responsibility to sensitize people on citizenship matters. This is because media is powerful in persuasion and can influence people effectively if used creatively. This book is analyzing Media coverage on active citizenship. It sought to find out the extent of media coverage and its influence to people...