The main purpose of this study is to determine the various benefits an organizations can derived from the application of total quality management practices, or the relationship between total quality management and quality outcomes/benefits in services sector of telecom industry of Pakistan. The study is based on primary and secondary data. Primary data collected through questionnaires. The same questionnaire was used in comparison of TQM practices in different countries such as the India, USA, Mexico, China, and Norway. The theoretical framework adopted is by Raghunathan et al. (1997) and Sun...