The research is carried out to study the impact of photographs and its placement on readers in newspapers. Photographs and headlines are heavyweights, attracting attention more than any other element on a page. It evaluates the terms of placement of photographs as well. Photographs in newspapers are researched through semiotics analysis, content analysis and other qualitative techniques. This study undertakes both qualitative and quantitative techniques. The researcher has used a random sampling with a sample size of 108. The analysis is also made on the basis of in-depth interviews with...