Buy this book before you implement that expensive survey Questionnaires is a practical guide to questionnaire design and interpretation with a problem-solution format. This book is different from others on this topic in that it is designed to be immediately helpful for people who have real-world constraints of budgets and deadlines. It focusses on eliminating costly errors in design rather than extensive theoretical aspects. The book is for people who have a need to design questionnaires: those who work in marketing research, public relations, opinion polling, and human resources....