Creating Mexican Consumer Culture in the Age of Porfirio Diaz Steven B. Bunker Winner of the 2013 Thomas McGann Award from the Rocky Mountain Council for Latin American Studies Winner of the LASA Mexico 2013 Humanities Book Award In Gabriel Garci a Ma rquez's novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that "incredible things are happening in this world." The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker's...