Representation of the woman in advertisements is a signifying practice especially in the discourse like print media and billboard whereas advertisements are the main tools for the consumer world to launch or introduce a product to the consumer. It involves a certain system of representation to make the message persuasive and attractive. This paper identifies the regressive and progressive politics inherent in the representation of women. On the one hand, it shows how some print and billboard advertisements threaten the existence of woman as women are presented eroticized, domesticated,...