Providing equitable health care to all Indian citizens is a significant challenge given the huge shortfall in health funding and large population base. In this context, health insurers have a key structural role to play in financing Indias health needs and also uplift Indias health profile. The health insurance sector is unfortunately hurdled by a tight regulatory environment and operates under a high cost structure and with very little control over the downstream processes, such as treatment guidelines and medical protocols. The sector continues to stagnate due to low product innovation...